Doth was founded in 2006. At that time, it was just Cole Imperi, an iBook, a desk made of butcher block counter top and lots of optimism.


  • Doth focuses in two core areas: deathcare and wellness.

  • Doth has three distinct specialties: pricing design, typeface design and complete brand architecture.

  • There are three ways to work with us: a Shotgun Session, a B&B or a Residency. 

  • We believe that we are changing deathcare and wellness through our work with our clients. Will you be part of that change? 



Business Development, pricing designer, operations

Victor Imperi is the Business Director at Doth. He brings a background in mathematics and management to pricing design, and a frank, no-nonsense approach to project management. Having won several national awards in communication in a previous life, Victor's copywriting skills are put to use for our clients and with his regular speaking engagements. Victor served as faculty on the ICCFA Cremation Arranger Certification program, where he speaks about the psychology of pricing, and consumer motivations.

Victor has worked with a wide variety of client types including yoga studios, wellness providers, funeral homes, cemeteries, crematories, pet end-of-life and palliative care facilities, high-end retailers, automotive products, ashrams, veterinary facilities, nonprofits and entertainment professionals.




owner, Creative director, thanatologist

Cole Imperi is the Owner and Creative Director of Doth. Cole is a dual-certified Thanatologist—she is a Certified Integrative Thanatologist and is Certified in Thanatology: Death, Dying and Bereavement. She holds a post-graduate Certificate in Typeface Design from the Type@Cooper Condensed Program. Cole is a 200-hour Registered Yoga Teacher. Cole serves as a city-appointed board member of Historic Linden Grove Cemetery & Arboretum in Covington, KY and served as teaching faculty for the ICCFA Cremation Arranger Certification program. Cole is the host of two podcasts, a noted public speaker and public health educator.

Her comprehensive approach to brand architecture and identity design has garnered Cole attention and acclaim for her work with clients across the board; in the luxury, retail, deathcare, theater, wellness, yoga, automotive, industrial, food, pet care, manufacturing, architecture and non-profit markets.


For more about Cole’s work, please visit the American Thanatologist.