SPEAKING

Cole and Victor regularly speak at conventions, symposia and workshops around the country. Interested in booking them for your next event? Take a look at their speaking topics and most-requested presentations. 


PODCASTING 101

Podcasting is becoming bigger and easier than ever before. By 2020, podcast revenue is projected to reach more than $650 million annually. In this one-hour seminar, Cole and Victor Imperi outline everything you need to know about the podcasting industry, technology and format to move your content from page to earbud.

THIS SESSION WILL COVER:

  • Podcasting Data & Analytics

  • Case Studies

  • Format Development

  • Equipment & Production

  • Monetization: Ads, Merchandise, Listener Support

  • Software & Hosting

GENERATIONAL MARKETING

Learn about the four generational groups, their unique needs and expectations and what connects disparate generational groups together. A solid foundational knowledge of generational marketing will help you identify your customer base through a new lens, and also provide insight into the inner working of your staff.

This session will cover:

  • Identifying your customer base by generation

  • Understanding generational needs and expectations

  • What it means to say, “Meet the family where they are.”

THE PSYCHOLOGY OF PRICING

How does pricing create satisfied customers? What makes someone feel like they got a bargain? Hint—it’s not about being the least expensive. Developing better prices requires more than just arithmetic. The key to a better pricing strategy begins with an understanding of the way people think.

This session will cover:

  • How consumers make decisions under stress.

  • The important difference between price and value.

  • Better pricing strategies for higher sales.